A new dawn as a global brand

GulfMark is a global offshore marine services company.

After successfully managing the brand for the North Sea sector of the business for many years, we were commissioned to develop the GulfMark brand globally. We worked with GulfMark's corporate office in Houston to create a consistent brand across all their regions in the North Sea, Southeast Asia and the Americas.

Imajica developed the brand language and laid out guidelines on how to consistently showcase GulfMark across their offices globally. The brand guidelines highlight everything from the brand palette to typography to the painting of vessels and a photography style to be used across the company.

This brand consistency worked in parallel with a revitalised advertising and communications strategy ensuring greater brand awareness and showcased GulfMark as a global player in Offshore Marine Services to a far wider audience.